This is Bret Ridgway.
I've had the
privilege of attending
Marketing Conferences around the country
in the last seven years.
marketers such as Armand Morin, Carl
Galletti, Michael Penland, Ron
Fred Gleeck, Ted Ciuba and Jonathan
you haven't been to any
events like this just do it. The information shared and the
networking among the participants and speakers alike has made every
single event worthwhile.
conferences are about Internet Marketing, the hottest items at these
conferences really aren’t specifically about internet marketing at all.
No, the hottest items are usually the classic books on copywriting that
are available in the back of the room from us here at Speaker
Speaker after speaker
emphasizes repeatedly the
success of a website relates directly to the quality of the sales
copy – and how great
copy applies as much to the internet as it does to direct mail.
where did these speakers
learn how to write sales copy? They learned their craft from the men
that helped develop and refine advertising decades before the Internet
like Claude Hopkins,
John Caples, Robert Collier, Rosser Reeves, David Ogilvy, John Kennedy,
E. Haldeman-Julius and Clyde Bedell. And the resources the speakers use
to supercharge their own sales copy for their websites are the same
resources that are available to you also.
even the speakers at the
conference were snapping up the books at the back of the room! They’re
always looking for additional resources to help them write quality copy
– and they know the classic materials from the old masters is time
tested and proven.
Here’s an example – we
recently came across a forty year old course titled “How to Convert
White Space into Advertising that Sells.” This is a 15 part series of
oversized training booklets by Clyde Bedell, one of the old masters. We
took this course out to a conference in Boulder to introduce it to the
attendees and it was flying off the table like crazy! Over 20% of the
people in the room invested in this course – including several of the
speakers. But that wasn’t all they were picking up.
has more quality, hard-to-find, direct marketing books and training
materials than Speaker Fulfillment Services. The first time I saw their
bought everything I could! You just can’t get most of this stuff
anywhere else! It’s my secret weapon.”
Mizel, Cyberwave Media
Bedell package wasn’t
all that people were grabbing up. Books from Claude Hopkins, John
Caples, and Robert Collier were also highly prized acquisitions. Now
you can acquire these same classics for your resource library – and put
more zip into your sales copy.
Speaker Fulfillment Services, Inc.