Hard-to-find Classic Marketing Books
(And a couple good books you cant get anywhere else)
These are the books we consider to be some of the true classics. If youre serious about writing effective sales copy you should have these resources at your side. Click on the individual title for a description of that book.
|The Robert Collier Letter Book – Robert Collier|
|How to Convert White Space into Advertising that Sells Clyde Bedell|
|The First Hundred Million E. Haldeman-Julius|
|Reason Why Advertising plus Intensive Advertising – John E. Kennedy|
|Newstrack Advertising Classics|
|2001 Greatest Headlines Ever Written Carl Galletti|
The Robert Collier Letter Book – Robert Collier
At long last the Robert Collier Foundation has reprinted the classic work on copywriting – The Robert Collier Letter Book. Now available in both hardcover and softcover formats at a much lower price then the previously available spiral bound versions from other sources
The book itself contains the following powerful chapters:
How it All Began
The First Olive
Selling $2,000,000 Worth of W. Henry Stories
A War History that Sold
Books that Many People Know
How Wells Outline was Sold
How the Bookbuyers Saved a Campaign
A Giant of the Mails
The Third Fifty Thousand
Will You Accept this Little Gift?
One Million Dollars Worth of Orders in the First Six Months
Taking the Guess out of Advertising
We Help to Start a Store
How to Reach the Leaders
Collecting with a Smile
Life Begins at ???
How to Raise Money by Mail
The Ideal Sales Letter
How to Convert White Space into Advertising that Sells
The advertising method developed, tested, proven and systematized over 50 years to turn “space advertising” into cash profits for every business, product, service and profession.
Are you an advertising copywriter, graphic designer, manager, or business owner who has labored industriously with little or no time to do research, or to plumb the rich depths of the fruits of research? This course provides an advertising system that is hard-boiled and conclusive. It can quickly help you multiply your effectiveness and eliminate 90 percent of the grievous, but common, mistakes and errors made by agencies and advertisers today. Fatal flaws that rob you of the results you have every right to expect.
The Secret to Amassing Spectacular Wealth, Income and Profits
“Only a few people outside my inner circle realize that the bulk of wealth I have created for myself and my clients over the years is a direct result of the influence and philosophies of some of the great strategists and marketing minds from the past.
Unquestionably, Claude Hopkins is the master. His influence has easily added over six million dollars to my personal income. David Ogilvy is right up there too. He probably contributed two or three million more. Rosser Reeves taught me a lot. So too, did John Caples.
But there’s one man from the past I was not fortunate enough to know – until now. His name is Clyde Bedell and he operated from the 30’s through the 60’s. Clyde uncovered universal principles about selling, advertising, influence and persuasion none of my other mentors even understood. I wish I’d had Clyde as my mentor then…I know I’d have earned ten million dollars more just by applying things with his fresh, new slant.
If it teaches me things, it can probably teach you a trick or two also!”
Jay Abraham, Abraham Publishing Group